Privacy Policy

Last updated: 2025

1. Data collected

Universe Tools does not directly collect or store your personal input data. All tools (converters, calculators, simulators) run locally in your browser. The values you type are not sent to any Universe Tools server.

However, some third-party services used on the site, such as Google Analytics 4 and Google AdSense, may process technical or pseudonymous data (shortened IP address, device type, pages visited, etc.), depending on your consent.

2. Cookies, Google Analytics and Google AdSense

Universe Tools uses two main Google services:

a) Google Analytics 4 (GA4)
This service measures website traffic (number of visits, pages viewed, session duration…). These statistics help us improve the tools provided. Google Analytics is only activated if you accept analytics cookies in the consent banner.

b) Google AdSense
This service displays advertisements. If you accept advertising cookies, ads can be personalized based on your browsing profile. If you refuse, only non-personalized ads may be shown, or no personalized ad will be loaded, depending on the configuration.

3. Consent and Google Consent Mode v2

Universe Tools uses Google Consent Mode v2, which complies with GDPR and Google’s requirements in Europe.

As long as you have not given consent via the cookie banner, several consent signals are set to “denied”, for example:

ad_storage = "denied"
analytics_storage = "denied"
ad_user_data = "denied"
ad_personalization = "denied"

This means Google cannot use cookies for detailed analytics or personalized advertising until you accept. You can change your decision later when the cookie banner is displayed again or by adjusting your browser and Google account settings.

4. Advertising

Ads on Universe Tools are served via Google AdSense. Depending on your choice:

If you accept advertising cookies, personalized ads may be displayed.
If you refuse advertising cookies, only non-personalized ads may be displayed, or no personalized ads will be loaded.

5. Analytics (Google Analytics 4)

Universe Tools uses Google Analytics 4 to understand how the website is used (traffic, most popular tools, time spent on pages…) and to improve the service.

Reports are viewed in an aggregated form and do not allow direct identification of individual users. Data collected via Google Analytics is processed by Google according to its own privacy policy.

6. Legal basis and GDPR rights

The legal basis for using analytics and advertising cookies is your consent (Article 6(1)(a) of the GDPR).

Under the GDPR, you have the following rights:

Right of access
Right to rectification
Right to object
Right to erasure (“right to be forgotten”)
Right to restriction of processing

In practice, since Universe Tools does not directly store your personal data, these rights mostly concern processing carried out by Google (Analytics, AdSense). You can also manage your cookie preferences via your browser and your Google account.

7. Contact

For any question regarding this privacy policy or the use of your data:

E-mail: contact@universe-tools.com